Pepito Graphics
Graphic Designer
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Cafe Bustelo

-Branding Project-

The purpose of this project was to redesign a dollar value product and turn it into a high end luxury item. I chose the affordable cafe Bustelo coffee product and tried to change it’s identity by redesigning its packaging and logo.

I replaced it’s bright yellow color scheme with a darker shade of yellow and black, and used the art Deco style of the 60’s to recreate that feeling of sophistication for the logo.

I replaced it’s bright yellow color scheme with a darker shade of yellow and black, and used the art Deco style of the 60’s to recreate that feeling of sophistication for the logo.

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